"It's not that I want to become Snoop Dogg on a reggae track," Snoop said. "I want to bury Snoop Dogg, and become Snoop Lion. I didn't know that until I went to the temple, where the High Priest asked me what my name was, and I said, 'Snoop Dogg.' And he looked me in my eyes and said, 'No more. You are the light; you are the lion.' From that moment on, it's like I had started to understand why I was there."
Snoop Lion’s debut single, “La La La,” is already out on iTunes.